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Frequently Asked Questions
What is analytics?

Analytics is indeed a very much abused term today with every IT and ITES firm trying to get into the so-called Analytics service. Its not that we have also figured out a definition because the purist definition of analytics given below is expanding as you read this on:

Analytics is the branch of logic dealing with analysis. Business analytics is a term used for more sophisticated forms of business data analysis. Analytics closely resembles statistical analysis and data mining, but tends to be based on solving a specific business problem by systematically gathering relevant data and information and analyzing it to take an informed business decision.

Can analytics really help make decisions? Most business decisions are driven my market needs.

Analytics is usually a decision support tool, which help project the consequences of a decision under a given set of assumptions. A business may take a particular decision based on a business strategy, which no analytics can ever suggest. Analytics can help businesses take informed decisions that could be a vital competitive advantage.

What are the different activities that can be called Analytics?
Statistical analysis, which involves mathematical modeling and Research, which includes both Secondary research (Syndicated reports, Web reports etc) as well as Primary research (Surveys), can be classified as Analytics. Since analytics typically required a lot of data handling and exploration a lot of reporting which is not rule based and mostly exploratory can also be classified as analytics. In-fact most business problems are answered using simple ways of looking at the data rather than any complex mathematical modeling.

Which industry is Analytics most popular in?
Analytics is more sophisticated in industries that are data rich and need to discriminate either the products or the customers. Financial institutions, Banking, Retail, Insurance and Pharmaceuticals lead the way although Web Analytics is fast gaining a lot of popularity.


Which domain is Analytics most Popular in?
Finance, Marketing, Sales and Supply Chain domain use analytics extensively.
Which areas in Analytics are growing rapidly in India today and what kind of education one needs to get into Analytics?

Knowledge Process Outsourcing to India is leading to an explosion in demand for people who are experienced in:

  • Database Marketing
  • Marketing Analytics
  • Customer Analytics
  • Financial Analytics
  • Risk Analytics
  • Supply Chain Analytics
  • Primary Research
  • Secondary Research
  • Equity Research and Derivatives
  • Clinical Trials and Research
  • Bio-Informatics
  • Pharmaceutical Research
  • Spatial Analytics
Typically analytics attracts people who most Masters in Statistics/ Econometrics, MBAs in Marketing or Finance and Engineers who have panache for numbers. Analytics combines the Business context and Numerical ability and hence domain experts from Marketing, Finance or Supply Chain do very well in Analytics.

Which are the major players in Analytics in India?
There are a lot of firms that are doing analytics related work in India. please Click the links below and see the list of firms doing analytics in india. The broad classifications would be:
surveyi2i
 

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